Expedia
Made to Travel
A global brand platform, born from humanity’s urge to explore the unknown, and Expedia’s purpose to guide every step of the journey
This was a mad, brilliant ride – too much work to capture in full – the years in which we created Made To Travel, a global brand platform for Expedia that still endures today.
Our aim was to move away from ‘classic travel’ tropes and instead show scenes that felt first-person, ordinary, yet utterly beautiful.
That intimacy and sense of beautiful reality evoked true travel knowledge — a deep understanding of a place and what it feels like to be there.
Along the way we produced award-winning films, OOH, digital, social, sports partnerships, stunts, PR and more. From pitch to delivery, it was powered by brilliant people on our team and equally brilliant clients.
Easily one of the most enjoyable chapters of my career.
