Fadi Dada
فادي دادة
Syrian with a Derby twang (ey up, habibi).
No correct way to pronounce surname.
I believe the right strategy unlocks creativity, clarity and momentum.
It should move you.
Stick with you.
Make you act.
I trained in Social and Public Communication at LSE, where I studied how people process ideas and make sense of the world.
Since then, I've been obsessed with what really drives behaviour – not just what people say, but what they do.
What they click, crave, buy, bin, believe.
I’ve written strategy for some of the world’s most ambitious brands – Women’s Super League, Cancer Research UK, Revolut, Expedia, Greenpeace, Volvo, WWF, Unilever, Mars – turning human truths and cultural signals into smart, actionable choices.