We created the brand system and visual world for WSL Football – the newly formed independent body overseeing the top two tiers of women’s professional football in England.

The Barclays Women’s Championship becomes WSL2, sitting proudly beneath the Barclays WSL to form a clearer, more cohesive pyramid. One system. One name. One step forward.

The new brand is built from movement – literally. Working with EA SPORTS, we used player data to craft dynamic emblems, colour systems and wordmarks that reflect the athleticism and distinct energy of the women’s game today.

Rolling out across kits, balls, stadiums and more for the 2025/26 season.